Show up on Google and in AI answers

First, in plain English: what's AEO?

AEO stands for Answer Engine Optimization. It means making sure the AI answer tools — Google's AI Overview (the AI paragraph at the very top of search results), ChatGPT, and Perplexity — name and recommend YOUR business when someone asks them a question, instead of just handing back the old list of blue links.

The simple difference:

• SEO = showing up in the classic Google link results (the page of blue links you scroll through).
• AEO = showing up inside the AI's written answer — the paragraph it reads back to the person.

Why it matters now: more and more people skip the blue links and just ask the AI directly — "who's the best forklift repair shop near me?" If your site is only set up for the old blue links, you're invisible in those AI answers. We set you up for both.

How we get you there: a clean, fast site the AI can actually read, clear question-and-answer content written the way AI quotes it, and behind-the-scenes labels (called "schema" — little tags that tell Google and AI exactly what your business does) so the AI understands and trusts you enough to say your name.

The opening we already found

Your site audit and keyword plan suggest the service terms are wide open — estimated low competition and high intent. These are the wins we'd build pages around:

Competition and difficulty labels are estimates from keyword research tools, not guaranteed rankings.

What it looks like when it works

On Google

In an AI answer

How we deliver it

Here's the plain-English version of every piece — no jargon left undefined:

• Service-focused pages — one dedicated page for each thing you do (forklift repair, parts, rentals, etc.), each built around the exact keywords people type. These are the same pages from your keyword/SEO plan — one page per service does double duty: it ranks on Google and it's exactly what the AI pulls from when someone asks a service question. One build, both wins.
• Schema — invisible labels added to your pages that tell Google and AI exactly what each thing is (a service, a review, a frequently-asked-questions list). People don't see it; machines do. It removes the guesswork, so Google and AI trust and cite your content. We pair this with plain Q&A content written the way AI engines actually quote it.
• llms.txt — a simple text file on your site that acts like a cheat-sheet for AI (similar to the robots.txt file websites already use, but aimed at AI tools). It hands AI a clear map of who you are and where your key info lives, so it reads you accurately.
• Clean, crawlable build — the site is built so bots can easily read and move through every page: fast, simple structure, nothing blocked or buried. ("Crawl" = how a bot reads a site.) It's the prerequisite to being cited — if a bot can't read you, it can't quote you.
• Google Business Profile + review strategy — your map listing and customer reviews, kept optimized. These are trust signals AI leans on heavily when deciding who to name.
• Legacy / authority content — AI answer tools favor trustworthy sources. Content that proves Lift Parts is the third-generation, family-owned, oldest dealer in the region is a strong trust signal, so AI is more likely to name you when someone asks who's the most established dealer.