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Ask #5 — Consistent email

Email that actually goes out — and grows service

"The MailchimpMailchimp = the email tool you already use to send newsletters and offers to your customer list. We'd run it properly, not replace it. work is happening manually and inconsistently. Run it properly."
Handled with respect for Crissy: this is an upgrade and a hand-off, not a takeaway. We bring the strategy, templates, and calendar; the team stays in the loop.

Step 1 — Segment the list

One generic blast doesn't work. We split your contacts so each group gets the right message:

🔧

Service customers

PMPM = preventive maintenance — the routine check-ups that keep a forklift from breaking down. "PM reminders" nudge customers to book one before something fails. reminders, seasonal check-ups, "time for service" nudges.

🚜

Sales prospects

New & used inventory, financing, upgrade offers.

😴

Lapsed accounts

"We miss you" win-backs to customers who've gone quiet.

Step 2 — A real calendar

A predictable, service-focused cadence — set once, runs every month:

Wk 1
Seasonal preventive-maintenance reminder
→ Service customers
Wk 2
"5 signs your forklift needs service"
→ All · builds authority"Builds authority" = helpful content that makes you look like the expert. When you teach instead of just sell, customers (and Google and AI) trust you more.
Wk 3
Featured used inventory
→ Sales prospects
Wk 4
"Haven't seen you in a while"
→ Lapsed accounts

Step 3 — Connect & measure

  • Synced with PipelinePipeline is your customer-relationship software — the system that holds all your leads and customers in one place. Syncing means your email list and your customer-relationship software stay matched automatically — one source of truth. (your customer-relationship software) — one contact list
  • Branded templates (family-owned look)
  • Open & click engagement reportingThrough Mailchimp we measure who opened each email and who clicked a link inside it — so you can see which messages are working, reported on your dashboard. → your dashboard
Sample campaign
Rebuild Reference · What We Need