Low risk, by design
How we do this without touching your business
Your inventory and your online store keep running exactly as they do today. We add a faster front door and lead capture around them — and you can switch back to your current setup in minutes, anytime.
The simple idea: front door vs. engines
We build the front door — the website, the lead forms, the tools. Your engines — your forklift inventory, your parts store, your customer-relationship softwareYour customer-relationship software (Pipeline) holds all your leads and customers in one place. Yours stays yours — we connect to it, we don't replace it. — stay yours. We connect to them with simple links and approved connections; we never rebuild or replace them. There's no "rebuild the inventory or store" phase at all — they stay where they live now.
The foundation
Website · Get Found · Capture Leads
Stays exactly as it is
- Your forklift inventory and showrooms (run by Commercial Web Services)
- Your parts store (run by Specialized Mail Order, at theonlinecatalog.com)
- How you add stock and process orders
- Your behind-the-scenes business software (Quantum, made by Dealer Information Systems)
What we add (the front door)
- A fast new website (service-first)
- Get found on Google, in AI answers, and on your Google Business Profile
- Quote forms and booking into Pipeline (your customer-relationship software)
How it stays hands-off: we build the new site on a private staging linkStaging link = a private, hidden copy of the new site only we can see while we build it. Your real website keeps running untouched the whole time. first, so your live site is never disturbed during the build. Your “Browse Inventory” and “Shop Parts” buttons simply link to your existing systems. Going live is just a routing switchRouting switch = pointing your web address at the new site instead of the old one. It's a quick setting change — and it can be flipped back just as fast. on a date you pick — your inventory and store keep pointing to where they live now.
↩ Roll back: point your domain back to your current site and you’re live again in minutes. Nothing in inventory or the store ever changed.
The add-ons
Proposals · Email · Dashboard
Stays exactly as it is
- Your inventory and store (still untouched)
- Your Pipeline (customer-relationship software) and Mailchimp accounts — yours
What we add
- An AI proposal tool for Dan & Chad
- A service-focused email program
- A weekly owner dashboard
How it stays hands-off: every piece here simply reads from or adds to your customer-relationship software, email, and analytics — all of which sit completely apart from your inventory and store. None of these go near them either.
↩ Roll back: switch the tools off and your customer-relationship software, email, store, and inventory all keep working exactly as before.
Your guarantees
- Built on a private staging link — your live site is untouched while we build
- We go live on a date you choose
- We reach your systems with links & approved connections — we never re-platformRe-platform = rip out a system and rebuild it on something new. We don't do that to your inventory or store at all — they stay exactly where they are. your inventory or store
- Roll back to your current site in minutes, anytime
- Your accounts — customer-relationship software, email, store, inventory — stay yours
"We just add a faster front door that gets you found and captures leads — and if you ever want out, we point your domain back to your current site in minutes. Zero risk to your business."
