First, in plain English: what's a site audit?
A site audit is a full health check of your website's technical condition — the stuff customers don't see but Google and AI do: how fast each page loads, whether it works well on a phone, what your page titles and headlines actually say, and how the behind-the-scenes structure is built. It finds what's quietly holding you back and tells us exactly what to fix.
The simple rule it's built on: Google and AI can't rank or recommend a site they can't read well or that loads slowly. Get the foundation healthy first, and everything else (your keywords, your AI answers) actually works.
What we found on your current site
Here's what our review turned up as of our June 2026 capture of your site — and why each one quietly costs you customers:
🐢
Roughly an 8-second load on a phone (June 2026 measurement).Most people leave a page that takes more than about 3 seconds. A slow load also tends to tell Google the site is lower quality, which can push your ranking down — a double hit.
🧩
Several separate systems linked together rather than built as one.Your marketing site, your parts store, and your tools are run by different providers and connected together, rather than built as a single site. That tends to make the whole thing heavier, slower, and harder for Google and AI to read cleanly.
🔖
We did not find schema on the pages we captured."Schema" means behind-the-scenes labels that tell Google and AI what your content is (your business, services, location, reviews). Without them, the AI has to guess — and guessing means it tends to skip you.
Separate from the technical findings above: on the pages we captured, the
headlines lean on "material handling" wording rather than "forklift" — the word customers more commonly search. That's a
keyword-targeting fix, covered page-by-page in
your keyword plan, not a site-build issue.
What we fix — and the result
- Rebuild the marketing site as one clean, fast site — targeting roughly 1 second to load instead of about 8
- Rewrite titles and headlines to use "forklift" and the real terms customers search
- Add the behind-the-scenes labels (schema) so Google and AI know exactly what you do
- Make sure every page is readable on a phone and easy for AI tools to crawl
- Fix the quiet technical issues that hold rankings down
Bottom line: the audit is the foundation. Your keyword plan and your AI answers only pay off once the site underneath them is fast, readable, and trusted.
